positive-keys-to-success

February 7, 2012 9:10 am Leave a Comment

Your Small Business Pipe Dream

For Small Business Owners servicing end customers on a daily basis, the prospect of growing the business beyond what it is today is nothing more than a pipe dream.

To even consider taking an hour out of your busy schedule to do marketing or business development is enough to make your hair stand on end .

Have you become a slave with 2 Masters ???

Sadly many small businesses have become slaves to 2 masters the customer and the clock. Its become unimaginable not being able to bill for an hour or more. 

So How Can you break out of Jail and get a life ??

Thankfully there is a Programme especially designed for small business owners that can take your business to the next level . It is Backed by a well structured coaching Programme called Positive Keys to success.

To Find out more about our programs and how you can get a Free business assessment -valued at $ 397 contact us today. It could become your get out of jail card.

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How to Increase Customer Lifetime Value

November 25, 2010 6:01 am Leave a Comment

How to Increase Customer Lifetime Value

Did you ever hear the expression Customer Life time value ? If you did what does it mean ? It means how much is the customer worth to your business. How much do they spend per week, per month per year. How often do they spend.

Simply put, Customer Lifetime Value = average spend per week x 52 x no of purchase years.

To increase the lifetime value of your customer. You either have to  increase the average $ spent or the number of times customers buy from you . It is therefore important to maximise the customer life time value at every point in the purchase cycle.

What is the first point of customer contact in your business? If it’s the telephone, is your receptionist pleasant, informative, caring and helpful? If it is a letter, is the recipient’s name spelled correctly? Is the information accurate? Does each point of contact establish customer satisfaction and ensure repeat business?

Let’s look at your customer service cycle. Draw a circle on a sheet of paper. Somewhere on the circle identify each point of contact from your customer’s point of view. Identify what customers want at each point of contact.

As you complete the documentation of your service cycle, look for the many opportunities where you fail to trigger the next step in your business relationship (creating repeat business). Up sell , cross sell etc.

Building the Service Cycle

In your old purchase cycle the customer service is probably a one-time event. Nothing has been designed to create momentum, to move the customer to the next step in the service cycle or to increase the $ spent.

In the new purchase cycle,  customer service is seen as a vehicle to build customer satisfaction, loyalty, and commitment. Besides which, Its not what you know about all your customers that makes the difference, but each one .What if your store mails a monthly coupon book to every customer within a certain radius of the store? Plus a weekly circular that lets customers double the value of of the coupons? Suddenly, you will find yourself clipping coupons and your business is building customers into its service cycle.

Its a purchase cycle designed to create satisfied customers and repeat business. Larger businesses can cater to customer needs with specialty offers for different items. Upon checkout customers often receive additional coupons good on their next visit. The cycle is reinforced when the packer carries out their purchases, loads them into their car and wishes them a nice day.

As an example lets see how important customer service in a grocery store? Look at these numbers. The average family spends $500 a month on groceries or $6,000 a year. Over a 20-year period, it adds up to a whopping $120,000. If you figure that 100 people go through a single checkout line every day, that means each cashier manages a potential $12 million portfolio of business. That point of contact (the cashier) can affect your business in ways you never imagined – for better or worse! What about your business? How can you increase the purchase cycle ?

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If you are trying to figure out ways to increase your business and would like more information about this and other low cost business development strategies contact us today .

We have a wide range of tried and tested best practice techniques for your business .

We specialise in providing solutions that will meet your individual requirements .

Lets face it, as a business owner you cannot afford a hit and miss approach .

Our Better Business Institute management tools and coaching methods will get you to the next level at HiSpeed.

We offer a turnkey packaged solution that includes an affordable modern website design , best practice marketing and business process management aimed at getting results.

If your IT and Telecommunications is not performing, we can take care of that aswell with a managed services solution for you.

For a Free no obligation Business Analysis valued at $ 397 contact us today ……… register and get our free small business guide book you can study further… request it today

FREE Business Growth Consultation

February 21, 2012 8:51 pm 1 Comment

“Who Else Wants To Know How To Survive A Recession & Blitz Your Competition While You’re At It ?

From: Adrian Skipper, Friday 10:17

Auckland, New Zealand

Dear Friend,

If you are interested in Exploding the Growth of your Business … then this is going to be the most exciting message you ever read.

Here’s why:

There is an amazing new report called, “Business Owners Guide To Surviving A Recession (and blitzing the competition).” It covers nearly everything you need to know about :Getting more turnover, Getting a stream of customers wanting to buy from you, How to solve cash flow problems, Getting more work consistently, How to find good staff and keep them motivated How to get better margins and profits, How to deal with Government compliance issues.

Imagine being able to have the turnover you dreamed about, with Customers queuing up to do business with you . Wouldn’t that be great?

Or what about if you could have the life style you always dreamed about and have more time to do the things you always wanted to do . How would that feel if you could do this?

Imagine being able to create the business of your dreams and look back with pride at what you created. It truly is possible, but you need to know how.

That’s what this brand new report could help you to do.

And it’s not like any other report you’ve ever read on Exploding the Growth of your Business.

Why?

Simply, every section in the report is there because “you asked for it.” Well, not “you” really. But from real live questions. Questions from people who love Getting more turnover, Getting a stream of customers wanting to buy from you, How to solve cash flow problems, Getting more work consistently, How to find good staff and keep them motivated, How to get better margins and profits, How to deal with Government compliance issues.

A simple webpage was set up, and people like you visited it and left me their most pressing question Then I answered them!

Which means no fluff. Just the real answers you want to know.

You’ll discover all types of exciting tips.

Here’s a sneak peak at what you’ll discover in

 

“Business Owners Guide To Surviving A Recession (and blitzing the competition)“:

  • How to make more money get more customers eliminate bad debt from your business have more work than you imagined get great staff make bigger margins and profits keep the government happy

 

  • 3 simple ways to improve cash flow
  • The little-known way to get more customers and keep them
  • 5 proven steps to making bigger margins and making better profits
  • 2 simple keys to keep staff motivated

 AMAZING!

  • Discover in a matter of minutes how to get a free gift valued at $ 197 that will get you pointed in the right direction
  • 4 proven strategies for Eliminating Bad debts and improving your cash flow
  • 7 tips and tricks for Getting your customers keep coming back to you and putting more money in your pocket
  • A dirt-cheap way to get cash into your business
  • A free and easy way to stop customers from ripping you off

 

  • Have you been looking for this for ages? Discover how to enjoy owning and getting excited about your your business again
  • How to rid your self of anxiety and stress because you didn’t know what to do
  • REVEALED! The hidden truth behind Finding the best customers to do business with
  • Your secret weapon for Going ballistic in your business

 

And that’s just a fraction of what you’ll find out in “Business Owners Guide To Surviving A Recession (and blitzing the competition)“ That’s why you should own this report today (in fact, you can be reading in as little as 5 minutes from now!).

 

What’s a resource like this worth?

To have someone do all this research for you would normally cost you around $ 1997 (I should know, that’s what it cost me!). Particularly laser-guided accurate information like this -SPECIFICALLY for Getting more turnover, Getting a stream of customers wanting to buy from you, How to solve cash flow problems, Getting more work consistently, How to find good staff and keep them motivated, How to get better margins and profits, How to deal with Government compliance issues. This isn’t some boiler-plate collection of answers.

Everything is explained in PLAIN English. Which means it’s dead-easy to read and understand. And it’s logically laid out.

Which is why “Business Owners Guide To Surviving A Recession (and blitzing the competition)” is such a bargain as its FREE for a limited period………

That’s right, a fraction of what it’s really worth or what it cost me to research. Why would I make it FREE ? Simply because my costs to deliver it to you are so low.

This is an electronic book (report) that can be downloaded to your computer in a flash. Which means you can be reading it and discovering all these amazing secrets in as little as 5 minutes from now.

So I figure I’ll be able to offer this fantastic resource of information (which if you follow the tips contained in its pages could really give you some amazing benefits) to more people. And make my investment back over time.

 

No matter what however, it’s a bargain for you. And yes, I plan on raising the price from FREE ………

Once I get a few more testimonials from satisfied customers, the price will increase. So you’ll want to be quick if you want to save some money.

Simply grab your copy of “Business Owners Guide To Surviving A Recession (and blitzing the competition)“ right now, and here’s what I’ll throw in:

FREE BONUS: “Free Profit Growth Consultation valued at $ 197“

This amazing bonus is all about The issues and challenges in your business today….

You’ll discover:

  • How to overcome these business challenges
  • What to do next and when to do it
  • How to get beyond these challenges and launch into the ballistic phase
  • Not bad, right? But that’s not all you get! Because I’m also throwing in:

Imagine how you’d feel if you knew these things! YOURS FREE when you order “Business Owners Guide To Surviving A Recession (and blitzing the competition).”

You are reading this, aren’t you?

Phew…that’s some FREE Gift, right? A total of $ 197 in bonuses on top of the FREE report.

I’m just about giving away the crown Jewels right! But hey they’re yours FREE. Congratulations!

But I don’t know how long I’ll keep these bonuses up there. It’s part of a marketing test I’m doing. They’re worth a lot to me in my heart, and at any time I could take them down forever. So if you want them, get in quick.

And hey, don’t take my word for it on how great this package is.

Listen to what people just like you have to say about it:

 Anne – Orewa “Your service was amazing , I didn’t realise there was so much I could do to improve my business. You showed me a new way forward thank you so much . This has saved me so much and the profits are flowing again.”

Rob – Whangaparaoa “I was sceptical at fist – another one of those hair brained schemes but Adrian was patient with me and showed me where the problems were and set about a plan to resolve them .I’m grateful for his help and new direction . I thought I knew this stuff .. He really does.”

George – Hamilton “I thought Adrian was wasting my time to start with I had wrestled with a number of issues in my business and could see no way of resolving them . But I was amazed to see the simple and pragmatic way he analyses the business and comes up with concrete ways to solve the issues. Instead of being bogged down now I can actually get on and grow my business now I’m over this hurdle. Good Luck Adrian thanks a lot.. PS Sorry I was so arrogant to start with.

As they say, the proof is in the pudding. And these people are super happy. Just like you’ll be.

You can’t leave this page empty handed, can you?

For FREE ………, you’re getting the answers you need … PLUS MORE. Now, you can only get this product from me. It’s not available in libraries or anywhere else on the net. Just imagine being able to get these answers downloaded to you right away.

Wishing you great success.

Warmly,

Adrian Skipper

P.S. Don’t forget, you’re also getting $ 197 worth of bonuses . Free Profit Growth Consultation valued at $ 197 which will be taken down soon…

Everything to get you started in Getting more turnover, Getting a stream of customers wanting to buy from you, How to solve cash flow problems, Getting more work consistently, How to find good staff and keep them motivated, How to get better margins and profits, How to deal with Government compliance issues.

So if that’s what you want to do, this is the opportunity you’ve been waiting for.

Complete the box below and Click Here To Order

order-now-button

Your Name (required)

Your Email (required)

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Business Owners Guide To Surviving A Recession & Blitzing Your Competition While You’re At It

February 17, 2012 10:06 pm Leave a Comment

“Who Else Wants To Know How To Survive A Recession & Blitz Your Competition While You’re At It ?

From: Adrian Skipper, Friday 10:17

Johannesburg, South Africa

Dear Friend,

If you are interested in Exploding the Growth of your Business … then this is going to be the most exciting message you ever read.

Here’s why:

There is an amazing new report called, “Business Owners Guide To Surviving A Recession (and blitzing the competition).” It covers nearly everything you need to know about Getting more turnover Getting a stream of customers wanting to buy from you How to solve cash flow problems Getting more work consistently How to find good staff and keep them motivated How to get better margins and profits How to deal with Government compliance issues

Imagine being able to have the turnover you dreamed about, with Customers queuing up to do business with you . Wouldn’t that be great?

Or what about if you could have the life style you always dreamed about and have more time to do the things you always wanted to do . How would that feel if you could do this?

Imagine being able to create the business of your dreams and look back with pride at what you created. It truly is possible, but you need to know how.

That’s what this brand new report could help you to do.

And it’s not like any other report you’ve ever read on Exploding the Growth of your Business.

Why?

Simply, every section in the report is there because “you asked for it.” Well, not “you” really. But from real live questions. Questions from people who love Getting more turnover, Getting a stream of customers wanting to buy from you, How to solve cash flow problems, Getting more work consistently, How to find good staff and keep them motivated, How to get better margins and profits, How to deal with Government compliance issues.

A simple webpage was set up, and people like you visited it and left me their most pressing question Then I answered them!

Which means no fluff. Just the real answers you want to know.

You’ll discover all types of exciting tips.

Here’s a sneak peak at what you’ll discover in

 

“Business Owners Guide To Surviving A Recession (and blitzing the competition)“:

  • How to make more money get more customers eliminate bad debt from your business have more work than you imagined get great staff make bigger margins and profits keep the government happy

 

  • 3 simple ways to improve cash flow
  • The little-known way to get more customers and keep them
  • 5 proven steps to making bigger margins and making better profits
  • 2 simple keys to keep staff motivated

 

  • AMAZING!Discover in a matter of minutes how to get a free gift valued at $ 197 that will get you pointed in the right direction
  • 4 proven strategies for Eliminating Bad debts and improving your cash flow
  • 7 tips and tricks for Getting your customers keep coming back to you and putting more money in your pocket
  • A dirt-cheap way to get cash into your business
  • A free and easy way to stop customers from ripping you off

 

  • Have you been looking for this for ages? Discover how to enjoy owning and getting excited about your your business again
  • How to rid your self of anxiety and stress because you didn’t know what to do
  • REVEALED! The hidden truth behind Finding the best customers to do business with
  • Your secret weapon for Going ballistic in your business

 

And that’s just a fraction of what you’ll find out in “Business Owners Guide To Surviving A Recession (and blitzing the competition)“ That’s why you should own this report today (in fact, you can be reading in as little as 5 minutes from now!).

 

What’s a resource like this worth?

To have someone do all this research for you would normally cost you around $ 1997 (I should know, that’s what it cost me!). Particularly laser-guided accurate information like this -SPECIFICALLY for Getting more turnover Getting a stream of customers wanting to buy from you How to solve cash flow problems Getting more work consistently How to find good staff and keep them motivated How to get better margins and profits How to deal with Government compliance issues. This isn’t some boiler-plate collection of answers.

Everything is explained in PLAIN English. Which means it’s dead-easy to read and understand. And it’s logically laid out.

Which is why “Business Owners Guide To Surviving A Recession (and blitzing the competition)” is such a bargain as its FREE for a limited period………

That’s right, a fraction of what it’s really worth or what it cost me to research. Why would I make it FREE ? Simply because my costs to deliver it to you are so low.

This is an electronic book (report) that can be downloaded to your computer in a flash. Which means you can be reading it and discovering all these amazing secrets in as little as 5 minutes from now.

So I figure I’ll be able to offer this fantastic resource of information (which if you follow the tips contained in its pages could really give you some amazing benefits) to more people. And make my investment back over time.

 

No matter what however, it’s a bargain for you. And yes, I plan on raising the price from FREE ………

Once I get a few more testimonials from satisfied customers, the price will increase. So you’ll want to be quick if you want to save some money.

Simply grab your copy of “Business Owners Guide To Surviving A Recession (and blitzing the competition)“ right now, and here’s what I’ll throw in:

FREE BONUS: “Free Profit Growth Consultation valued at $ 197“

This amazing bonus is all about The issues and challenges in your business today….

You’ll discover:

  • How to overcome these business challenges
  • What to do next and when to do it
  • How to get beyond these challenges and launch into the ballistic phase
  • Not bad, right? But that’s not all you get! Because I’m also throwing in:

Imagine how you’d feel if you knew these things! YOURS FREE when you order “Business Owners Guide To Surviving A Recession (and blitzing the competition).”

You are reading this, aren’t you?

Phew…that’s some FREE Gift, right? A total of $ 197 in bonuses on top of the FREE report.

I’m just about giving away the crown Jewels right! But hey they’re yours FREE. Congratulations!

But I don’t know how long I’ll keep these bonuses up there. It’s part of a marketing test I’m doing. They’re worth a lot to me in my heart, and at any time I could take them down forever. So if you want them, get in quick.

And hey, don’t take my word for it on how great this package is.

Listen to what people just like you have to say about it:

 Anne – Orewa “Your service was amazing , I didn’t realise there was so much I could do to improve my business. You showed me a new way forward thank you so much . This has saved me so much and the profits are flowing again.”

Rob – Whangaparaoa “I was sceptical at fist – another one of those hair brained schemes but Adrian was patient with me and showed me where the problems were and set about a plan to resolve them .I’m grateful for his help and new direction . I thought I knew this stuff .. He really does.”

George – Hamilton “I thought Adrian was wasting my time to start with I had wrestled with a number of issues in my business and could see no way of resolving them . But I was amazed to see the simple and pragmatic way he analyses the business and comes up with concrete ways to solve the issues. Instead of being bogged down now I can actually get on and grow my business now I’m over this hurdle. Good Luck Adrian thanks a lot.. PS Sorry I was so arrogant to start with.

As they say, the proof is in the pudding. And these people are super happy. Just like you’ll be.

You can’t leave this page empty handed, can you?

For FREE ………, you’re getting the answers you need … PLUS MORE. Now, you can only get this product from me. It’s not available in libraries or anywhere else on the net. Just imagine being able to get these answers downloaded to you right away.

Wishing you great success.

Warmly,

Adrian Skipper

P.S. Don’t forget, you’re also getting $ 197 worth of bonuses . Free Profit Growth Consultation valued at $ 197 which will be taken down soon…

Everything to get you started in Getting more turnover, Getting a stream of customers wanting to buy from you, How to solve cash flow problems, Getting more work consistently, How to find good staff and keep them motivated, How to get better margins and profits, How to deal with Government compliance issues.

So if that’s what you want to do, this is the opportunity you’ve been waiting for.

Complete the box below and Click Here To Order

order-now-button

Your Name (required)

Your Email (required)

Subject

Affordable Small Business Websites South Africa

January 22, 2012 10:46 pm 1 Comment

Affordable Small Business Websites

That Meet Your Every Need

As a small business owner you know that you cant afford to not be ahead or at least on par with the competition right? Well if you’re a small business owner and don’t have a small business websites or a Facebook fan page yet, stick around to find out why 

YOU MUST GET ONE TODAY

So lets take an example, lets say you are a Plumber in the city of POLOKWANE, SOUTH AFRICA and someone has a Leaking Pipe, that someone is most likely go onto his computer rather than pick up the yellow pages . ( You Did Notice Yellow pages is getting smaller and smaller these days???)

Then next they type in Leaking Pipe Plumber near POLOKWANE, SOUTH AFRICA, right? Well if you don’t have a website then you will not come up and you are invisible to potential clients searching the internet. On the other hand your competition that do have small business websites will come up and you just lost yourself some new business!

Now we both know that you didn’t start up your business to let the competition trample you down now did you!?

You may think that creating a small business website is a complicated, expensive deal? If that is what you think then you are making a big mistake. Today, getting a website up and running is simple, quick and CHEAP!

Get Your Small Business Websites HERE on this website or  get Your New Modern Website here.

Its a No Brainer you need a website

If it isn’t obvious enough why you need a website for your small business then let me elaborate on a few other good reasons. Besides gaining new business from the internet, people searching for your company online would like to see a nice, professional looking website to make them feel better about purchasing your product or services.

When you go to buy a new car would you rather the showroom be old, smelly and not well kept or a nice, new, modern styled and professional showroom? Your website is your image to customers on the internet and you want your small business to have a good image right?

Another great thing about small business websites that people don’t think about is that once you have it up and running you can list the website on your promotional materials such as business cards, flyers and even banners!

Most people that see a banner will most likely just go on your website to see the list of products or services that you offer before they actually come in to ask about it. This is one way to convert more potential clients into money…

If you are driving down the  road and see a banner for a plumber and a phone number, are you really going to remember it and call to see what he offers? No. But if there is a website that is easy to remember you will most likely go online and see what services that plumber offers.

In conclusion I think it is obvious as to why your company needs a small business website. But even if it isn’t, do your research, look up your competition online and see if it makes sense for you!

So the next thing is who is the best person to contact that will take care of it for you.

Immediately many small business owners will think of relatives and friends who can do it cheap. But in the end this often becomes a disaster as the project is not well defined so it fails to meet your requirements and the person doing it doesn’t complete it properly and then doesn’t support or look after it either.

How about a web design company – well if you have deep pockets and want websites that look fancy , give a great corporate feel but fail to get visitors or allow you to update the content yourself without paying more to them then this is what you will get.

Who’s left that can Really help me!!

What small businesses need is someone who is able to provide internet marketing websites that will get your business connected to customers fast. Optimised to work with Google and Facebook  and with a deep reach into your potential customers hearts. – In tune relevant content that will cause them to take action.To find out more about the pros and cons order our free fact sheet today giving You the low down on about our affordable small business websites that will get YOU noticed..

Contact us today.. <Make Contact Click Here>

7 Steps to Sustained-Profitable Growth

January 18, 2012 3:16 am Leave a Comment

7 Steps to Sustained, Profitable Growth

by Mary Jo Marketing Guru

Success in business is not about beating the competition; it’s about serving the company’s Core and Must-Have customers. Rather than chasing every potential customer or looking for the next great thing to bump-up profits, companies will  find that identifying and attracting Core and Must-Have customers enables them to develop sensible business initiatives that will build sustained, profitable growth.

No matter the size of the company, chasing the wrong customers is deadly. Catching them is worse. Companies spend billions of dollars each year chasing down, acquiring, and trying to serve the wrong customers.  Those wrong customers not only don’t make a contribution to the bottom line, they can throw the entire company off course. During my 35 year business career as an executive and a consultant, I’ve learned there are seven steps companies can take to avoid being caught in this trap.
Each step yields unique, business-specific insights that will provide the information need for meaningful action. Each one penetrates far further than the typical, top-of-mind questions executives and managers usually ask as they attempt to understand their business.  However, asking the question in each step isn’t always enough. The answer maybe flawed if you haven’t asked the right people the right question in the right way. It’s only by knowing whom to ask and how, that turns the distractions that limit your company’s growth into the objective, fact-based focus that will accelerate it.

Externally, you need to conduct research with your Core and Must-Have customers. Asking anyone else will taint your data and could send your company down the completely wrong—and potentially very dangerous—path. By asking your Core and Must-Have customers you will get actionable information that will help you make logical decisions that are based on facts not emotions.  You must ask the right questions. But in order to formulate the questions, you need to have a good idea of the kind of answers you’re looking for. Be sure to ask your “knock-out” questions as early as you can. Getting all the way through your survey, only to find out that the person you’ve spent the last half-hour with isn’t a Must-Have, is a tremendous waste of time and resources.

Another critical component of the seven steps is the order in which they’re used. Each step is carefully designed to build upon the lessons learned in earlier ones. When used in the right sequence you’ll have everything you need to identify your Must-Have customers, learn their rules, and focus your company on sustained, profitable growth.

The seven steps are not just for sick companies or those that are already in a death spiral. They should be used by profitable companies that want to increase their sales and profits. The answers to each step’s questions don’t produce quick fixes, short-term expense reductions, or esoteric strategic plans that require a nuclear scientist to understand. The procedure is simple: Ask the questions. Put the answers to work. The results will be actionable, practical strategies that management can really use to help even healthy companies grow faster, become stronger, and rise to the next level of success.

Executives, managers and business owners in any business, regardless of size or industry, will be able to harness the power of the 7 steps. Even sole proprietors will benefit. Small business owners might not be able to hire consultants or do the kind of in-depth research that larger business can. However they can still use the seven steps, to ask the pertinent questions, study the answers, and make the necessary changes that will increase sales and profits.
Now, here are the 7 steps.

Step 1: Who Are Our Must-Have customers?

Customers are the lifeblood of your business and every company has three types. Core customers are your company’s most loyal customers, the ones who love you and are willing to pay a fair price for your product or service. They provide 80% or more of your company’s profit. Opportunistic customers see your offerings as commodities and will buy only when the price is right. They generally contribute almost nothing to your bottom line. Must-Have customers are people who could become Core customers, but they currently do business with the competition.  A growing, profitable company is always seeking our Must-Have customers and converting them to loyal Core customers.

Step 2: What Is Our Market Position?

One of the most basic things companies have to do is to know where they’re positioned in the marketplace. But the truth is your Core and Must-Have customers—not management—are the ones who do the actual positioning. Interestingly, in most companies, managers often disagree about where the company is positioned. You need to determine where your Core and Must-Have customers have positioned you, and how to use that information to create a business strategy that will attract more Must-Have customers while better meeting the needs of Core customers. Companies that don’t pay close attention to what the Core and Must-Have customers say about the company risk finding themselves positioned in the wrong market and competing against the wrong people.

Step 3: What is our “Super Sweet Spot?” 

Healthy companies with growing sales and profitability have created a Super Sweet Spot, a segment of the market that they own and their competitors can’t touch. Think Amazon.com, eBay, and Southwest Airlines.  Every action from selecting merchandise or services to sell to creating advertising that attracts Core and Must-Have customers, must support the company’s Super Sweet Spot concept. By asking the right Core and Must-Have customers the correct research questions, you can learn what it takes to leverage your company’s strengths, create a customer-relevant position, and develop a Super Sweet Spot. This information will help you make crucial decisions and implement strategies that will attract the customers who will propel sustained, profitable growth.

Step 4: Why are Our Satisfied Customers Buying from Our Competition?

Most companies talk about trying to satisfy their customers. But satisfying customers isn’t enough. In fact, most customers who switch to a competitor were perfectly happy before making their move. You need to go beyond simply satisfying customers and create undying loyalty. It’s important for you to understand your customers’ rules. In some cases you need to fire your Opportunistic customers who are more trouble than they’re worth. You must set as a goal the retention of loyal Core customers while attracting more Must-Have customers. Most companies spend a lot of time and money trying to satisfy every customer. Instead, you need to develop loyal customers.  What’s really crucial is understanding exactly what these profitable customers want and then using this knowledge to mold every strategic business decision from hiring practices to loyalty programs to advertising campaigns.  What the unprofitable customers want is simply not important.

Step 5: Critical Success Factors: Do you know what you don’t know?

There is a big  difference between what’s important for your company and what’s critical. To discover what is critical to increasing sale and profits your first need to build a strategic plan based on the answers to the first four steps. This plan will give you the tools you need to develop two or three critical initiatives and outline cohesive goals that everyone in your company can work toward. The plan will then help you discover what you don’t know so you can focus your efforts on the critical factors for your business instead of the merely important.

Step 6: Are We Hiring Only Must-Have Employees.

One of your most important responsibilities is to hire the people who can produce the specific results needed to achieve your company’s goals. You need to carefully select the right people for each position, the people who have the skills and talents to get the job done in the company’s unique business environment. Must-Have employees have a passion for what the company does, know what customers want, which policies and procedures work and which don’t, and how the company can cut expenses and improve productivity. Think of companies like Starbucks or Best Buy where customers get superior service from friendly, knowledgeable employees.

Step 7: Are We Communicating Effectively with Our Must-Have customers?

Increased sales don’t necessarily translate into increased profits. You should analyze the effectiveness of your company’s communications and advertising, and determine whether the investment you are making is giving you an appropriate return. Advertising that increases a company’s share of mind and reach, but doesn’t produce measurable bottom-line results such as improved sales and increased gross margin should be eliminated.  The goal of advertising is to give Core customers a reason to keep buying from the company, to give Must-Have Customers a reason to start buying from the company, and to increase sales and profits. Advertising that doesn’t do these three things is a waste of money.

It will be a pleasure to assist you with your growth plans, marketing and computer support challenges for a free business growth assessment valued at $ 397…
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Banks cut back credit lines to small business

January 11, 2012 8:41 pm Leave a Comment

Banks cut Back Credit Lines to Small Business

When it comes to small business there are three ways to improve the bottom line , sell more, sell at at higher price or reduce your overheads and costs.

The bad news is that banks have decided to cut credit lines to small business. Forcing some to either go out of business and so releasing their market share to big companies or alternatively find better ways of doing business and improving the bottom line..

Its time to fight back and keep your business

If you are in this position then read on .If you want to increase your bottom line and keep your business contact us today  to discover innovative cheap ways to overcome difficult times and increase your bottom line.

Request our FREE recession survival guide and a FREE

Business Assessment valued at $ 397 TODAY

A recession is a general slowdown in economic activity a Throttling back.Throttling is the process of strangling by forcibly constricting the throat to …and in an economic sense used to control the economy. Under these conditions those businesses that are cash rich will benefit over those that are cash poor. A transferance of market share from one to the other is inevitable as business fail from throttling and starvation of credit.

Request our FREE recession survival guide and a FREE

Business Assessment valued at $ 397 TODAY

Banks under Pressure

The chief executive of Bank of America Corp. BAC +4.07%  is under pressure to meet higher capital requirements and get the bank to profitability goals he set. As a result, the bank that brought “robo-signed” mortgages into the national lexicon is shorting many of its small-business customers.


Reuters

Bank of America CEO Brian Moynihan

Nationwide, the bank is cutting back credit lines to small business, according to a story in the Los Angeles Times on Tuesday. The bank is asking customers to pay off their credit lines or accept new terms with dramatically higher interest rates. Read full story on B of A’s small-business strategy in the Los Angeles Times .

Bank of America isn’t alone. Small-business lending still hasn’t recovered after the financial crisis. A Wells Fargo and Gallup poll in October found that 34% of small business found difficulty in securing credit. See WSJ story on small-business lending .

Of the small-business loans being made, most are by small or regional banks. For instance, in October, the top 10 lenders in the sector included such names as Live Oak Banking Co. ($261 million), First Financial Bank ($163 million), Ridgestone Bank ($79 million), according to the U.S. Small Business Administration.

Era of failing banks not over yet

Ninety-two banks failed in 2011, well below the previous two years’ totals but the era of troubled banks is not yet over, Colin Barr reports on Markets Hub.

Bank of America ($16 million) ranked below BankAsiana and Borrego Springs Bank. Of the national banks, J.P. Morgan Chase & Co. and Wells Fargo & Co. ranked in the top 10. See SBA rankings of small-business lenders in October .

This is in stark contrast to last year, when Bank of America pledged $5 billion to small business and actually made the goal halfway through the year, according to SBA.

But times and the demand for capital and profits are forcing Moynihan to get tough. Small businesses, like mortgage borrowers, are too small to fight back and thus one place to squeeze.

— David Weidner

Free Small Business and Cloud Computing Webinar

January 5, 2012 10:42 pm 3 Comments

If you are Perfectly content with spending more than you need to on Computer &Telecommunications systems then no need to read further .

But If your like many Small business owners that are frustrated with rising costs and service issues then you need to hear this important message.

You now have choices to either own your own systems or connect to a Cloud computing environment that provides more for less .

But as a small business owner what do you know about cloud computing ??

What is it , Where Can you find it, How do you get it, When Should you get it .

Most of All who is able to help you,are they local and able to guide you along the right track.

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Free Small Business and Cloud Computing Webinar

To get the low down on Cloud Computing for small business register today for your free 43 minute webinar explaining exactly what you need to know about Cloud Computing for Small Business Owners .

Including:

  1. What is Cloud Computing
  2. What are the major Benefits to you
  3. What are the risks and Trade offs to be aware of
  4. Which Applications and services are best for you to use in the cloud
  5. How does cloud computing save you money
  6. What is hybrid Cloud Computing and the main benefits

In this easy to understand presentation You will discover real facts and dispense with myths.

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Mavim Process management

December 15, 2011 8:06 am Leave a Comment

When any one mentions process management its normaly in the context of compliance , disaster recovery planning or one of the many complex challenges facing modern businesses in the twentieth century .

Its going to be no different in 2012 and the challenge is whether to attempt to do the job yourself or to outsource it to an expert, who is familiar with business processes and the tools to manage it. Defining the who what where when and how of a companies business can take hours and hours of tedious work .

This Holiday season we are taking a bold move and offering prospective businesses that are really serious about getting to grips with process management by offering 2 free hours of consultancy so that you can feel comfotable with us and we can get to understand the scope of what you need to achieve and by when.

This will be followed with a proposal to get things moving quickly as you enter the New year . Another weight of your shoulders so you can concentrate on the things that are really important ..

Contact us today for More Information

We are part of work smart – check out this link <<Click here>>

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South Africa 2012 Business plan

December 15, 2011 7:46 am 1 Comment

With Christmas and New year Holidays here and now its time to kick back and relax . But hang on dont take your eye off the ball for too long . Retailers are rampant at this time of the year selling like crazy to make up for the rest of the year . What about next year . Did you know that yesterdays successes dont guarantee tomorrows. Its time to revisit your business plan again

When should I update my business plan? It is the question mostly every entrepreneur asks themselves. The answer for this question is “Always”. The more you will update your business plan time to time, the more you will be able to track results in a more successful way. The things always change; update your business plan in order to be aware of the results of your set goals and objectives.

MANAGING AND PLANNING PROCESS:

The annual update:

It is necessary, to update your business plan at least once in a year. Keep your old plan in front of you and take a fresh look.

  • Talk to your customers and potential customers: Go through your value proposition. Check the needs and requirements of your customers from your product or service.
  • Market segment: It is crucial to give time to your market segmentation. At the time of updating a business plan, try to come up with new market segmentation, this will give fresh view to your business.
  • Larger potential market: Conduct in-depth research about the changing trends and technologies that might occur in your specific business industry.

The monthly update:

The last and the most important section of the business plan, financial projection, require monthly update, as the books of accounts close after every month. Be careful and kept every record of the planned and actual results for your sales, profits, and cash.

  • For monthly update of the financial statements, always maintain a table that shows variance between plan and actual results.
  • Beside, financial projections also go through the milestones, assumptions and tasks that are measurable.

EVERY BUSINESS PLAN IS WRONG: Give your plan a fresh look. You have to realize your business plan is wrong. Remove all the goals and objectives that you have already achieved. Adopt new and fresh strategies that help you to move forward.

A GOOD BUSINESS PLAN IS NEVER DONE: A professional and proper planning process can never be done. It requires review time to time review and revision.

Updating a business plan is must for the success and growth of a business plan. Don’t think your business plan a useless document that is just made in order to cover under dust. Review and update it monthly or annually because a good business plan can never be done and finished with.

So after the Christmas pud grab your pen and a piece of paper and start work on it while you have a few days break..

By the way, if its help you need with any aspect of your business planning or marketing ,why not give us a call . We can do it for you in a jiffy so you can kick back and enjoy your holiday .

Contact us today for tommorrows HiGrowth strategies

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Black Business faces challenges

December 15, 2011 3:33 am Leave a Comment

Black Business faces challenges

Black Economic Empowerment in South Africa has come a long way since its introduction soon after the new South Africa rose from the ashes of the past racialy divided nation. However true BEE in which the entreprenuer is rewarded based on merit rather than favourable politics is something that is still challenging aspiring black business owners .

The Issue is not so much about colour, politics , empowerment, shareholding or power but more about the practical side of marketing and managing a thriving business based on business best practice. It is the experience of the owner not just of technical know how of his goods and services but more about how they can competitively market to customers and gain market share.

Academic theory from a business school or uni can provide some insight but in the end it is modern -sleuth- clever cost effective strategies that will beat the competition and win business.

To find out out how to acquire these strategies and tactics contact us today to qualify for a Free Marketing audit valued at R 2500.

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